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This proyect consisted on designing an identity and packaging for a bakery specialized in gourmet brownies. The bussiness model is oriented to selling the brownies mainly as a gift and / or for special ocasions. We focused on creating a simple elegant package that would work  as a frame to show the rich texture and different toppings of the brownies.

Because these brownies are  baked after receiving the purchase order, the colours of the box where chosen to express both freshness and deepness of flavour.

We designed seasonal labels to seal the box and also link the product to the different seasons and celebrations throughout  the year.

The main label gives the product a touch of being expensive, but at the same time shows -through the bitten brownie, that you should eat them better than watch their perfection.